Selling art online is often a tedious and overwhelming task for many artists. With so many do’s and don’ts how can an artist even begin to answer the question, how can I get to the first page of Google. As an artist you may be asking the question, how can I just get listed in Google or any other search engine.

Why Do You Need to Be Search Engine Listed?

Unless you enjoy paying for all or most of your website traffic, being listed in a search engine and achieving a first page listing can significantly increase selling art online profitability. The reason it is important to be on the first page of any search engine is that most web searchers do not look beyond the first search results page. Another added benefit is that this is typically free traffic to your website. Meaning once a page from your website is listed in the search engine results there is typically no additional cost to maintain that page listing.

What Do You Need to Do to Get to the First Page of Google?

Assuming you already have your website built you need to start by selecting your keywords. If you’re selling art online you should focus on a very clear set of keywords or keyword phrases. These keywords or keyword phrases will need to be incorporated throughout your website. Additionally, you want to make sure that your meta-tag and meta-descriptions also contain these keywords. Although you can use the same keywords for the entire site is often better to use a variety of keywords based on the page content.

What Is the Importance of Web Copy/Content in Relation to Your Search Engine Listing?

When creating your website you need to strategically consider the placement of your keywords or keyword phrases. By providing the proper placement of your keywords you are attempting to convince the search engines that your webpage is relevant to particular keyword. In order to accomplish this you should place keywords in headings, near the top of the page, make keywords bold as needed and place the same keywords in your title page and meta-tags. Avoid linking to other pages with irrelevant content but when linking from one page to another make “keywords” the link rather than “click here”. This is a really important part to selling art online successfully and should you feel unable to complete this process you should consider hiring a professional to write some or all of the text for your website.

How to Use Links to Increase Your Search Engine Listing?

Now that you’ve laid down the foundation it’s time to start linking to your site. One way to do this is to write an article about a particular topic and post it to an article directory. By visiting forums you may be able to answer questions and provide links back to your website. Although these are just a couple examples to consider when selling art online they should create a solid foundation for you to get started.

Once you’ve laid the foundation, the art of selling art online should become easier. You need to keep in mind that competition is fierce, and in order to stay on top you should constantly be adding new content to your website, as well as creating links back to your website from other popular sites.

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Filed under: Selling Art Online • art marketing

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