Art marketing in today’s world is more a science than ever before. With so many different outlets, successful artists have learned to tap all of these outlets and create their brand. Once an artist has created brand they will be able to increase the value of their Art and volume of Sales.

Art Marketing Strategy of creating your brand has been difficult in the past. However this is not the case in today’s world of Internet Marketing. Using some simple art marketing techniques you too can be successful. Let’s look at both some online and off-line art marketing strategies to employ. Read the rest of this entry

The art of selling art is difficult enough, but the art of pricing your art correctly is a topic with a myriad of passionate opinions. Should your art be priced low so it sells or should your art be priced high to avoid giving the impression that your art is undervalued.

While there is a plethora of differentiating opinions there is a consensus that there are 10 valid points that need to be considered when pricing your art correctly. Keep in mind that depending on where you are in your career as an artist will influence the price that you will be selling your art for. If you consider yourself to be an artist starting of on your career, then do not expect to ask premium prices for your art you will also need to be realistic about the price of your art. Read the rest of this entry

Is it worth selling art on eBay? This is a very difficult question to answer regardless if you’re a young aspiring artist or an old pro. At first glance, selling art on eBay can create a steady income, while at the same time it has some drawbacks. In order to successfully sell art on eBay an artist must approach selling art on eBay with a concrete plan. Here are some factors to consider when selling art on eBay. Read the rest of this entry

Cash-Strapped artists are often forced to sell artwork on a tight budget. Unfortunately with the slow recovery expected for the coming year or two artists need to dig deep in their proverbial pool of talent to sell artwork. So what does an artist do in order to sell their artwork?

The primary things that an artist needs to consider in an effort to sell artwork to potential buyers is many would-be buyers are conserving their funds or paying down their debts. This means as an artist you have to portray your art as an investment rather than a work of art. For many artists, this is often difficult, but is a requirement in order to sell artwork to buyers. Read the rest of this entry

How do I learn the business of selling art? For upstart artists this is the most important question that they can ask themselves and the most crucial to find the answers to. One mistake young artists make and even some older veterans make is they think of their art as an artistic creation rather than a business. Read the rest of this entry