Today artists need to take advantage of every opportunity when marketing art to potential buyers. It’s important to differentiate yourself from other artists. Although easier said than done here are some ideas that should help you get started and increase your art marketing efforts.

Educate Buyers

Whether in the studio or online an excellent art marketing idea is to offer knowledge that would be of interest to buyers. By providing real knowledge about art you can keep the interested buyers coming back to your website over and over. So how do you decide, what art buyers want to know? Read the rest of this entry

Individuals purchase products from companies they trust or who they know by name brand and whose reputation sets the company apart. Artists have to understand that they are self-employed, and as a self-employed individual you too can be a product. As an Artist, you need to learn the professional way of creating your own brand, which people know by name and trust. To effectively market art in a professional way, an artist needs to create the right marketing strategy. Read the rest of this entry

Here are 10 common mistakes that artists make when Marketing Art.

1. Being Unsure of Your Target Market. Artists are often unsure of themselves and don’t understand their target market. To find your target audience you should ask yourself some key questions. These include: Are you able to identify the target market? What is the gender of your target market? Do you know their age group? What is the brand name you’re trying to build for yourself and how will you reach your target market. Read the rest of this entry

Marketing Art is just as much a part of being an artist as is the creation of the art itself. Today artists are desperate to find any techniques that improve their art marketing strategies while increasing their bottom line. One such technique is using Press Releases. How does an artist make use of the power of Press Releases?

An artist today may find it possible to create news out of almost any situation that they are facing in their artistic career. How an artist goes about creating this into a story rather than just news is the difference between an artist who has learned how to make use of the power of press releases and is receiving the monetary benefit that this process produces. Read the rest of this entry

When marketing art, artists often fail at their ability to sell from the studio. There seems to be an underlying tension between collectors and artists when collectors are buying art from an artist. Collectors have expressed a concern that artists tend to present problems that are not faced in galleries. For artists who do not have gallery representation, here are seven steps to marketing art like an expert. Read the rest of this entry