With a wide variety of conflicting information today’s artists are often asking the question, if I’m selling art online, do I need a blog? In an effort to maximize your online selling experience, an artist should have a blog. Additionally, they should also have a website, but a blog can be just as powerful an Art Marketing tool if used properly.

Probably the most effective way to use a blog is to update it periodically about events or things that you are working on as an artist. An example, if you recently put on an art show or art gallery presentation, providing photos and writing about it then posting this to your blog keeps potential buyers informed.

Don’t underestimate the power of a few small blog posts a week as a way to attract potential buyers. Supplying photos of your finished work on your blog and talking about each piece creates a connection between you and your buyers that sometimes cannot be created even in person. Talking about the difficulties in creating your art often attracts buyers closer to you, as they begin to feel like they are part of your everyday life. Remember when selling art online you need to make it personal and inviting, avoid alienating buyers by trying to sell to them, just be yourself.

You can also use your blog to enhance your Facebook or Twitter account. Thanks to today’s technology you can have your blog set up to automatically to create small posts for both your Facebook and Twitter account each time you create a new blog post. This is a very effective way to maximize your online sales and automate processes so that you avoid duplicating efforts. Additionally, creating posts exclusively for your Facebook or Twitter account will also create interest in you and your art. As an example, after you’ve had an inspirational day and created or started a new piece you should create a small Twitter or Facebook post talking about your inspiration. This makes you a real person and attracts potential buyers to not just the art but the story behind the art.

Creating an online gallery using your blog is another effective way to selling art online. Many of today’s  blogging systems provide plug-ins such as galleries. Finding a gallery system that works for you and having it set up will allow you to take photos of your art and post them directly to your blog for buyers. This is a great marketing strategy that has allowed all types of artists to maximize their blog profits and create a name for themself.

If you’re an artist trying to answer the question if I’m selling art online do I need a blog then I think you realize now that a blog is an essential tool in today’s online world. If you currently do not have a blog do not procrastinate in getting one set up. For the small investment, a blog requires, it provides a significant payoff when selling art online.

Are you an artist trying to capitalize on selling art online? Have you wondered how to sell paintings using Facebook? Selling paintings, via Facebook can be profitable for artists of all types. There are some advantages to selling paintings using Facebook, and there are many disadvantages. Here are some tips on using Facebook to sell paintings. Read the rest of this entry

Art Marketing?  As an Artist I would like to pose a question to you as to what actually is Art Marketing or to ask “What is Art Marketing To You”.

Formulate Your Art Marketing Strategy With Your End Goal in Mind

  You see if you want to find out about how to Market your Art, there is tons of information out there and you can actually get lost in this information some of which you may find conflicting. To get your head around this, you may need to change the focus of your thinking and start your Art Marketing Strategy by first identifying what your end goal is. Read the rest of this entry