Marketing Art is just as much a part of being an artist as is the creation of the art itself. Today artists are desperate to find any techniques that improve their art marketing strategies while increasing their bottom line. One such technique is using Press Releases. How does an artist make use of the power of Press Releases?

An artist today may find it possible to create news out of almost any situation that they are facing in their artistic career. How an artist goes about creating this into a story rather than just news is the difference between an artist who has learned how to make use of the power of press releases and is receiving the monetary benefit that this process produces. Read the rest of this entry

The Internet has provided artists of today with a plethora of opportunities to display and sell their artwork online. The most difficult part when learning how to sell artwork is which resources to use and how best to use them. There has been significant interest in learning how to sell artwork using Twitter. If implemented properly, artists should be able to sell artwork using Twitter without too much difficulty.  Read the rest of this entry

When marketing art, artists often fail at their ability to sell from the studio. There seems to be an underlying tension between collectors and artists when collectors are buying art from an artist. Collectors have expressed a concern that artists tend to present problems that are not faced in galleries. For artists who do not have gallery representation, here are seven steps to marketing art like an expert. Read the rest of this entry

Art marketing in today’s world is more a science than ever before. With so many different outlets, successful artists have learned to tap all of these outlets and create their brand. Once an artist has created brand they will be able to increase the value of their Art and volume of Sales.

Art Marketing Strategy of creating your brand has been difficult in the past. However this is not the case in today’s world of Internet Marketing. Using some simple art marketing techniques you too can be successful. Let’s look at both some online and off-line art marketing strategies to employ. Read the rest of this entry

The art of selling art is difficult enough, but the art of pricing your art correctly is a topic with a myriad of passionate opinions. Should your art be priced low so it sells or should your art be priced high to avoid giving the impression that your art is undervalued.

While there is a plethora of differentiating opinions there is a consensus that there are 10 valid points that need to be considered when pricing your art correctly. Keep in mind that depending on where you are in your career as an artist will influence the price that you will be selling your art for. If you consider yourself to be an artist starting of on your career, then do not expect to ask premium prices for your art you will also need to be realistic about the price of your art. Read the rest of this entry