Today artists need to take advantage of every opportunity when marketing art to potential buyers. It’s important to differentiate yourself from other artists. Although easier said than done here are some ideas that should help you get started and increase your art marketing efforts.

Educate Buyers

Whether in the studio or online an excellent art marketing idea is to offer knowledge that would be of interest to buyers. By providing real knowledge about art you can keep the interested buyers coming back to your website over and over. So how do you decide, what art buyers want to know? Read the rest of this entry

Individuals purchase products from companies they trust or who they know by name brand and whose reputation sets the company apart. Artists have to understand that they are self-employed, and as a self-employed individual you too can be a product. As an Artist, you need to learn the professional way of creating your own brand, which people know by name and trust. To effectively market art in a professional way, an artist needs to create the right marketing strategy. Read the rest of this entry

Here are 10 common mistakes that artists make when Marketing Art.

1. Being Unsure of Your Target Market. Artists are often unsure of themselves and don’t understand their target market. To find your target audience you should ask yourself some key questions. These include: Are you able to identify the target market? What is the gender of your target market? Do you know their age group? What is the brand name you’re trying to build for yourself and how will you reach your target market. Read the rest of this entry

Is your Art Marketing campaign in the drawer? Many of us have that drawer, you know the drawer that everything goes in! When we are in doubt of where to put it in our filing system it just goes in the drawer. Filing system? Oh yeah, you don’t have a filing system either? As Artists we often have a difficult time keeping track of various receipts or bills around our studio.

Being organized is one of the essential elements of being a successful Artist or achieving success in any walk of life. In order to get your business running smoothly and increase your Art Marketing campaigns and results and off course to keep the taxman happy, you need to begin organizing your paperwork in such a manner that allows you easy access to the important documents, phone numbers and contact information that are needed in our daily lives Read the rest of this entry

Marketing Art is just as much a part of being an artist as is the creation of the art itself. Today artists are desperate to find any techniques that improve their art marketing strategies while increasing their bottom line. One such technique is using Press Releases. How does an artist make use of the power of Press Releases?

An artist today may find it possible to create news out of almost any situation that they are facing in their artistic career. How an artist goes about creating this into a story rather than just news is the difference between an artist who has learned how to make use of the power of press releases and is receiving the monetary benefit that this process produces. Read the rest of this entry